Difference between revisions of "IFKA Image and Media Index (IMI)"

From Catglobe Wiki
Jump to: navigation, search
Line 1: Line 1:
== Kursusmarked  ==
+
== Image and Medie Index (IMI)  ==
  
Best translation of kursusmarked that comes to mind is Course market, this is a large B2B CATI survey, surveying the purchase and usage of courses for employees. There is an optional part as well surveying attemps made to help foreign workers integrate into the company.  
+
This is a large B2B CATI survey, surveying the image and medie work of large danish companies. The respondents are journalist in Denmark.
  
 
*Project is an old IFKA product they have run this project for a number of years.  
 
*Project is an old IFKA product they have run this project for a number of years.  
*Data delivery was last year done using one of the Access database solutions seen for other IFKA projects. Based on this is a number of reports done – 2 total and between 20-40 individual reports.<br>
+
*Data delivery was last year done using one of the Access database to get the tables and manual data intry on Excel to get the diagrams.  
*All data for this exist in standard data files – we could consider importing all this to Catglobe if we can deliver the tabulation in PDF in an acceptable way.  
+
*The project runs once a year.  
*Deadline for setup: 18th of December 2009 (to avoid somebody needing to work on this over the holidays).<br>
+
*10-12&nbsp;interviews on paided companies.<br>
*Fieldwork start date: 5th of January 2010.<br>
 
*1.000 interviews spread over a complex set of quotas with interviews between 25-30 minutes on the two groups (600 in private sector and 400 interviews in the public sector).<br>
 
  
 
Based on the timing for fieldwork start we should have considerable time for preparing for running this project very smoothly.  
 
Based on the timing for fieldwork start we should have considerable time for preparing for running this project very smoothly.  
Line 20: Line 18:
 
|-
 
|-
 
| Consultant (DK)<br>
 
| Consultant (DK)<br>
| [[Thomas Søby]]
+
| [[Thomas Søby|Nikolaj]]&nbsp;Voulfsbarch&nbsp;
 
|-
 
|-
 
| Project Manager (DK)  
 
| Project Manager (DK)  
| [[Birgit Ford]]
+
| [[Birgit Ford|Nikolaj Voulfsbarch]]
 
|-
 
|-
 
| Data Consultant - Sampling (DK)  
 
| Data Consultant - Sampling (DK)  
| [[Villy Josefsen]]
+
| Phong Ha
 
|-
 
|-
 
| Data Consultant (VN)  
 
| Data Consultant (VN)  
| [[Nguyễn Thanh Long]]
+
| [[Nguyễn Thanh Long|Phong]] Ha
 
|-
 
|-
| Supervisor (VN)
+
|  
| [[Thomas Bindzus]]
+
|  
 
|}
 
|}
  
Line 55: Line 53:
  
 
All resources for this project must be created under the project named '''9368ifk - Kursusmarked 2010''' located on [http://mycatinet.catglobe.com mycatinet.catglobe.com]  
 
All resources for this project must be created under the project named '''9368ifk - Kursusmarked 2010''' located on [http://mycatinet.catglobe.com mycatinet.catglobe.com]  
 
  
 
[[Category:Production_guidelines]]
 
[[Category:Production_guidelines]]

Revision as of 10:55, 10 September 2010

Image and Medie Index (IMI) 

This is a large B2B CATI survey, surveying the image and medie work of large danish companies. The respondents are journalist in Denmark.

  • Project is an old IFKA product they have run this project for a number of years.
  • Data delivery was last year done using one of the Access database to get the tables and manual data intry on Excel to get the diagrams.
  • The project runs once a year.
  • 10-12 interviews on paided companies.

Based on the timing for fieldwork start we should have considerable time for preparing for running this project very smoothly.

The production team

Function Name
Consultant (DK)
Nikolaj Voulfsbarch 
Project Manager (DK) Nikolaj Voulfsbarch
Data Consultant - Sampling (DK) Phong Ha
Data Consultant (VN) Phong Ha

Assignments

Our assignments on this project are:

  • Setup questionnaire
  • Setup quota system
  • Setup simple report for providing consultant and management with easy overview of project progress
  • Create sample
  • Create data delivery

Project files

Files related to this project are available on Catglobe Vietnam's file system (\\CATPROC\Share\Catglobe\Projects\IFKA\9368ifk). Most of the files attached to the first email related to this project contains files used for the old setup, these files have been moved to a sub folder called Archive, it seems very unlikely that we will need those files. This leaves us with two files:

  • kuroff09.csv (currently unknow what this file is used for, obsolete?)
  • kuroff09.pdf (the questionnaire used in 2009)

Project location

All resources for this project must be created under the project named 9368ifk - Kursusmarked 2010 located on mycatinet.catglobe.com