IFKA Image and Media Index (IMI)
Contents
Image and Medie Index (IMI)
This is a large B2B CATI survey, surveying the image and medie work of large danish companies. The respondents are journalist in Denmark.
- Project is an old IFKA product they have run this project for a number of years.
- Data delivery was last year done using one of the Access database to get the tables and manual data intry on Excel to get the diagrams.
- The project runs once a year.
- 10-12 interviews on paided companies.
Based on the timing for fieldwork start we should have considerable time for preparing for running this project very smoothly.
The production team
| Function | Name |
|---|---|
| Consultant (DK) |
Nikolaj Voulfsbarch |
| Project Manager (DK) | Nikolaj Voulfsbarch |
| Data Consultant - Sampling (DK) | Phong Ha |
Assignments
Our assignments on this project are:
- Setup questionnaire which is done once for all. And it is only neccessary to copy the
- Add the sample
- Create data delivery
Project files
Files related to this project are available on Catglobe Vietnam's file system (\\CATPROC\Share\Catglobe\Projects\IFKA\9368ifk). Most of the files attached to the first email related to this project contains files used for the old setup, these files have been moved to a sub folder called Archive, it seems very unlikely that we will need those files. This leaves us with two files:
- kuroff09.csv (currently unknow what this file is used for, obsolete?)
- kuroff09.pdf (the questionnaire used in 2009)
Project location
All resources for this project must be created under the project named 9368ifk - Kursusmarked 2010 located on mycatinet.catglobe.com
