IFKA Image and Media Index (IMI)
Contents
Image and Medie Index (IMI)
This is a large B2B CATI survey, surveying the image and medie work of large danish companies. The respondents are journalist in Denmark.
- Project is an old IFKA product they have run this project for a number of years.
- Data delivery was last year done using one of the Access database to get the tables and manual data intry on Excel to get the diagrams.
- The project runs once a year.
- 10-12 interviews on paided companies.
Based on the timing for fieldwork start we should have considerable time for preparing for running this project very smoothly.
The production team
| Function | Name |
|---|---|
| Consultant (DK) |
Nikolaj Voulfsbarch |
| Project Manager (DK) | Nikolaj Voulfsbarch |
| Data Consultant - Sampling (DK) | Phong Ha |
Assignments
Our assignments on this project are:
- Copy the Questionnaire and set the constants
- Add the sample
- Prepare the coding job
- Create/Copy the report
Solution
The project is already created.
The solution contains 2 questionnaire.
- The main questionnaire where all historic data is placed (9698ifk - image and mediaindex DK MAIN).
- A small questionnaire (9698ifk - image and mediaindex DK TEMPLATE) that has to be copied for each round.
Project location
All resources for this project must be created under the project named 9368ifk - Kursusmarked 2010 located on mycatinet.catglobe.com
