IFKA Image and Media Index (IMI)

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Image and Medie Index (IMI) 

This is a large B2B CATI survey, surveying the image and medie work of large danish companies. The respondents are journalist in Denmark.

  • Project is an old IFKA product they have run this project for a number of years.
  • Data delivery was last year done using one of the Access database to get the tables and manual data intry on Excel to get the diagrams.
  • The project runs once a year.
  • 10-12 interviews on paided companies.

Based on the timing for fieldwork start we should have considerable time for preparing for running this project very smoothly.

The production team

Function Name
Consultant (DK)
 Nikolaj Voulfsbarch
Project Manager (DK) Nikolaj Voulfsbarch
Data Consultant - Sampling (DK) Phong Ha

Assignments

Our assignments on this project are:

  • Copy the Questionnaire and set the constants
  • Add the sample
  • Prepare the coding job
  • Create/Copy the report

Solution 

The project is already created.

QUESTIONNAIRE

The solution contains 2 questionnaire.

  • The main questionnaire where all historic data is placed (9698ifk - image and mediaindex DK MAIN).
  • A small questionnaire (9698ifk - image and mediaindex DK TEMPLATE) that has to be copied for each round.


REPORT

Project location

All resources for this project must be created under the project named 9368ifk - Kursusmarked 2010 located on mycatinet.catglobe.com

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